People at the Core of Strategy.
Results at the Core of Business.

We transform companies by making human potential the foundation of your success.

Discuss Your Transformation Project

People at the Core of Strategy.
Results at the Core of Business.

We transform companies by making human potential the foundation of your success.

Discuss Your Transformation Project

Every business is unique, and we leverage flexible and scalable approaches to ensure your transformations are effective and sustainable. We focus on clear business objectives: cost reduction, increased profitability, and product leadership. We work alongside you to ensure changes deliver tangible results. We don’t just consult—we stay with you until the results become a reality.

Our Approach

Every change is an opportunity for growth:
We transform companies through a systematic approach and do it with you.
Human-Centricity at the Core:
We integrate the human factor into strategy, processes, and decisions.
Comprehensive Approach:
Changes affect and reflect across the company. We foresee this and provide holistic support.
Marina Lvova
Founder of the Company. Partner in Organizational Transformations.

Marina Lvova is an expert with over 20 years of experience in organizational design and change management, covering the development and implementation of large-scale strategic initiatives. She has led more than 50 global transformations, achieving employee engagement levels of up to 84% and reducing turnover in key areas from 25% to 9%. Marina was part of the team responsible for processes, management methodologies, top-team development, and corporate culture, which contributed to a successful IPO and revenue growth from $8 million to $278 million.  

Currently, Marina serves as an advisor to top management, supporting strategic decision-making and change implementation under conditions of high uncertainty. She also mentors organizational transformation projects centered on a human-centric approach.  

She helps businesses manage change, improve efficiency, and develop leadership competencies by combining strategic thinking with actionable solutions.

Quote: "I believe that a company’s true greatness begins where respect for people and their potential starts." 

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Karina Lebedeva
Partner in Team Management and Corporate Employee Development

Karina Lebedeva has over 20 years of experience holding top positions in large international companies, where she led projects and teams across various countries, adapting strategies to multicultural contexts. As the founder of "Happy Career," Karina helps professionals build international careers and enhance corporate efficiency. She has successfully tailored strategies for European and CIS markets, driving growth and strengthening companies' positions globally.  

Her key competencies include leadership development, optimizing corporate communications, and improving team performance.  

Karina helps businesses develop leadership skills, enhance corporate communication, improve team efficiency, and foster employees' career growth within the organization.  

Quote: "The success of a team is the success of every individual in it. By creating an environment of trust and open communication, we lay the foundation for business growth." 

Marina Lobyntseva
Partner in Corporate Infrastructure and Employee Engagement

Marina Lobyntseva is an administrative director with over 18 years of leadership experience in international companies. She has successfully optimized costs and built infrastructures aimed at enhancing employee comfort and engagement. Her track record includes opening offices in Russia and abroad, creating corporate communities with environmental and social projects, and implementing digital tools such as chatbots and marketplaces.

Her approach focuses on creating an efficient work environment that supports employee well-being and fosters engagement growth.

Marina helps businesses optimize costs, develop corporate infrastructure, create comfortable working conditions, and implement solutions that enhance employee efficiency and engagement.

Quote: "An effective work environment is a space and virtual solutions where employees can feel part of a team, no matter where they are."

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Andrey Panteleev
Partner in Commercial Development and Strategic Sales

Andrey Panteleev is an expert with over 18 years of experience in commercial management. For more than 10 years, he held leadership positions at HeadHunter Group, elevating the company from the top-5 to a leading position among HR platforms in Russia and the CIS. During his tenure, commercial revenue grew from 3.5 billion to 40 billion rubles, and the client base expanded from 100,000 to over 550,000 active clients.

Andrey also owns successful commercial businesses in the services and IT sectors, operating for more than 10 years. He has consulted companies, including portfolio projects of Elbrus Capital, Goldman Sachs, and VK (Mail Group). He actively invests in emerging companies and real estate.

Andrey helps businesses develop and implement sales strategies, improve customer experience, and increase the profitability of commercial teams.

Quote: "Commercial success isn’t just about numbers but also about people, processes, and adapting faster than competitors."

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Gleb Lebedev
Partner in Product Strategy and Product Innovation

Gleb Lebedev is an expert with over 17 years of experience in creating and scaling digital products. He applies modern product methodologies such as Lean Startup, Customer Development, and Agile to deliver solutions that exceed customer expectations and bring strategic value to businesses. Gleb has led cross-functional teams, developed their potential, and ensured the successful launch of new products that strengthened companies' market positions.  

Gleb helps businesses develop strategic product initiatives, support team development, create innovative solutions, and enhance user experiences to strengthen competitiveness and drive long-term growth.  

Quote: "A product is not just a set of features; it’s the experience that defines its value for users and the company’s success."

Elena Sadykova
Partner in HR Ethics

Elena Sadykova is the founder of the NGO "HR Ethics" with over 14 years of experience in HR management in the IT industry, spanning in-house and consulting roles. Her career journey includes positions from team leader to director of operational efficiency and HR management. Elena holds a mathematics degree, a master’s in applied ethics, and specialized training in management and HR processes. She researches HR ethics to help achieve company goals while creating conditions for employees to reach their potential. She also builds HR communities to implement a professional HR code of conduct in Russia.

Elena helps businesses audit HR processes, implement ethical approaches to personnel management, train teams on ethical interaction, and consult on complex HR scenarios.

Quote: "Ethical HR processes drive company goals and develop employee potential. They also foster happiness. If we’re not living for happiness, then why?"

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Nikita Bugrov
Partner in Innovation and Corporate Development

Nikita Bugrov is an expert in strategic transformations and corporate innovation with over 10 years of experience in project, product, and investment management. He has successfully launched new products, managed a corporate venture fund, and led transformation projects by implementing digital solutions to enhance business efficiency. His expertise includes managing transformational projects and creating innovative products that strengthen companies' market positions.

Nikita helps businesses create innovative corporate cultures, develop new products, and manage them effectively.

Quote: "Innovation starts with people and their desire to change the world for the better. By creating a culture where ideas are supported, we shape the future."

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In Any Transformation, We Rely On:

  • Dialogue and Trust
    We demonstrate how to build an environment in any process where every employee has a voice that the company needs. This enables innovation and high engagement.
  • Systematic Approach and Logic
    Clear processes and transparent roles provide stability, flexibility, and efficiency. We set boundaries and teach how to manage uncertainty.
  • Safety and Change
    We make transformation part of growth. We help establish necessary constraints and foster a culture of autonomy and responsibility.
  • Leadership and Results
    We help leaders inspire, support, and motivate for success. We guide teams to achieve high results while staying engaged and energized.
Key Advantages
  • Measurable Results Backed by Metrics.
    We make companies agile, people motivated, and results visible. Every solution is supported by data and strategic analysis.
  • Solutions in Absolute Uncertainty.
    We help you find answers even in the most challenging situations. The outcome—a stronger team ready for challenges and consistent business growth.
  • Active Employee Participation in Changes.
    Your employees will drive changes, not suffer from them. We help create a culture where transformation is an opportunity.
  • Tailored Approach.
    We adapt our tools and methodologies to your company’s unique characteristics for maximum impact.
  • Долгосрочная поддержка.
    We not only create solutions but also assist in their implementation, ensuring sustainable results and the development of your key competencies.